Question
SITUATION Client tells you that he has a mobile phone with the largest screen that he wants to promote. The key is 'the mobile phone
SITUATION
Client tells you that he has a mobile phone with the largest screen that he wants to promote.
The key is 'the mobile phone with the largest screen for this situation create a Television Commercial (TVC) idea that creatively magnifies this proposition.No need to actually make a TVC.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
