Situation: Congratulations! You have just earned your dream job and been promoted to the head of marketing for the USFL - a new professional football league that is returning to play their games in Birmingham in the spring of 2022. You are now responsible for promoting the league, introducing a new brand to Birmingham, and selling tickets to 40 games over 10 weeks. Unfortunately, you have been given this task with a very fast turnaround - the first games will take place within a month, and you will need to build a strategy from the ground up. So it is time for you to decide: how will you lead? How will you communicate? How will you use your marketing skills and vision to build and grow the USFL's fanbase and brand? The USFL is a unique partnership in sports history. The league is owned by Fox Sports and NBC, and games will air jointly across the networks. While not officially a subsidiary of the NFL, the USFL is a partner organization and will be used to test new potential rules, video replay, and game timing. There are eight teams in the league, but all eight of them will play here in Birmingham. All the teams will reside here, practice here, and play their games at Protective Stadium or Legion Field.