SITUATION NO. 19: DAVID VS. GOLIATH

It's tough to be the little guy, especially when one of the big guys becomes your direct competition. But at Hangers Cleaners, an offbeat image and good customer service helped them pull through when P&G opened an eco-friendly dry cleaners in the same town. Hangers differentiated itself through van delivery service, funny t-shirts and hangers, as well as social networking. The company also spent time connecting with the community by partnering with local businesses and charities. Instead of out-pricing or out-spending P&G, Hangers embraced its personality and adopted a culture of excellent service that customers found value in. As a result, Hangers has experienced growth while other local dry cleaners have reported flat or declining revenues.

QUESTIONS:

1. State the positive facts of the case

2. State the negative facts of the case

3. What is the CORE issue of the case

4. What are your analysis of the case.

5. State any related ARTICLES or Laws of the Philippines that will support your analysis of the case