Situation:

• Your business is at No5 in the car manufacturing industry in Malaysia by unit sales.
• Your business has an average reputation/ perception in the mind of people.
• You got the news that No1 and No2 are about to launch new and same technology cars next year.
• You can't introduce that type of new featured car with No1 and No2 businesses.
• Additionally, it would take you 3 months to copy (after the launch) that technology/ featurecars which No1 and No2 are about to launch next year.
• No3 and No4 of the industry having that capacity to copy that technology before you i.e. in 1-2 months.
• No1 and No2 are big players and have big capital to do marketing.
• Your current offering takes you to No5 from No7 in the industry in last two years.

Question:

Therefore, what marketing tactics/ practices are you will follow before and after No1 and No2 introduced the new model cars in the Malaysia market?

Answer your question in two segments, i.e. 1) before launching of No1 and No2 cars, and 2) after launching of No1 and No2 cars.