Sit-up Fitness Centre Sit-up Fitness Centre (SFC) is a new athletic facility, located in Saskatoon, Saskatchewan. SFC is owned and operated by Calvin Power, a former Olympic gold medallist in weightlifting. Calvin decided to make his passion his business by opening open a local gym. SFC has the following mission statement: 'SFC provides the residents of Saskatoon the opportunity to live a healthier, happier, and longer life by providing affordable access to athletic equipment, aerobic classes, and specialized dieticians." Calvin borrowed $10 million from the bank in order to finance the required start-up investments in working capital and capital assets. Calvin invested $2 million of his own money (that he earned through his career as a weightlifter and professional wrestler). The bank does not want the debt to equity ratio to exceed 5:1. The first year of business has been a bit a rocky, as Calvin's expertise is in weight training, as opposed to running a business. However, SFC was able to attract 5,000 people to purchase full memberships. It was difficult to attract new members during the first few months of operations. In order to attract more members, Calvin implemented the following creative marketing initiatives during the middle of the year: Power Points - SFC offers its members 1 point per visit to the gym (maximum of 1 point per day). Power Points can be redeemed for free passes for a guest or for a free protein drink. Initial Fee Return Guarantee - For three months, SFC provided new members with a guarantee period whereby their initial membership fee could be returned if they decide to discontinue their membership within the first year. Free Membership Challenge - Members are entered into a draw every time they access the gym, and provided with a chance to win free membership fees for life. Calvin has come to you, Badami and Lusamba LLP, for assistance regarding the preparation of the December 31 year-end financial statements in accordance with ASPE. Calvin knows how much cash came in from memberships, but is unsure about how much revenue should be recognized. In addition, Calvin needs help understanding how the marketing initiatives impact the financial statement. Additional details on the marketing initiatives can be found in Exhibit I, which outlines your most recent discussion with Calvin