SITXMPR007 - DEVELOP AND IMPLEMENT MARKETING STRATEGIES

SITXMPR007 - DEVELOP AND IMPLEMENT MARKETING STRATEGIES

1. Think about an organisation you are familiar with. Consider the organisation's current capabilities and resources. Identify any areas where you consider they are not being utilised in the most effective manner with regard to market thrust, or where improvements could be made.

How the organisation's capabilities and resources could be more effectively used. Give examples of processes or situations that could be improved.

2. In one to two sentences, state what kind of specialist assistance might be required when collecting and analysing information on the internal business environment.

3. How should marketing plans be submitted?

4. How should you produce marketing reports?

5. Who might you need to share information with, internally, regarding marketing activities?

6. Why should you share information regarding marketing activities with them?

7. In one to two sentences, explain how information on marketing activities can be shared with operational staff.

8. Consider an organisation you know well. Identify and document any areas in the organisation where you consider that marketing performance requires improvement.

Complete the table, addressing these questions:

a.Why do you consider these improvements to be necessary?

b.Suggest strategies for improvement.

c.How will your strategies improve performance?

d.What will it cost to make these improvements?

e.What will it cost if the improvements are not made?

f.What procedures would you follow to introduce these improvements?

g.How would the implementation and ongoing performance of the improvement be monitored?

Area/s in need of improvement:

Reasons for improvement:

Strategies:

Expected results of new strategies:

Improvement costs:

Cost of not making improvement:

Procedures to be followed:

Monitoring processes:

9. How can one make adjustments according to evaluation?

10. How should you communicate when implementing agreed changes?