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Six weeks following your Kellstadt graduation you already feel like part of the team at Wilson Sporting Goods headquartered in Chicago. Your role leading a

Six weeks following your Kellstadt graduation you already feel like part of the team at Wilson Sporting Goods headquartered in Chicago. Your role leading a five-person International Product Marketing Team for all Wilson tennis products is challenging what you thought you knew given your previous work experience and new Marketing focused MBA. There is nothing like the real world to accelerate learning. And, in this case, your role scope includes the entire real world outside of the US. Julie Temple, Wilson's Chief Revenue and Marketing Officer, has assigned your team responsibility for increasing international compound annual growth of revenue from 8% over the past three years to 19% over the next three years. You are also expected to enter at least ten new markets (countries) in the next three years (vs. only two over the past three years) where Wilson products are not currently sold. According to Julie, these aggressive global goal increases are coming straight from Wilson Sporting Goods CEO Bjorn Radal. What benefits is Bjorn hoping to achieve with this global expansion? What are your options for bringing Wilson tennis products to these ten new countries? Please provide a short answer in the space below.

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