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size of the target market: wine overall, French wine overall - main segments: product types in this category - main markets within Canada - main
size of the target market: wine overall, French wine overall - main segments: product types in this category - main markets within Canada - main competitors: who are they, market shares, sale value/volume - your goals for this French winery - sales, shares, markets, timeline
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
