Skim through theMARK 1115: Secondary Marketing Researchguide. In the following, match the information in question with the research tool where it can be found.

Question 1 options:

1

2

3

4

5

Industry outlook and competition

1

2

3

4

5

Household spending data and Nielsen PRIZM5 market segmentation

1

2

3

4

5

Demographic information about Canadians

1

2

3

4

5

Statistical information on consumer buying habits and attitudes toward a product/service

1

2

3

4

5

Macroenvironmental trends discussed in magazine articles

1.

SimplyAnalytics

2.

IBISWorld

3.

Business Source Complete

4.

Statista

5.

Statistics Canada - Census Program