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skimming is a new product pricing strategy which results in a high initial product price. this price is reduced over time as demand at th
skimming is a new product pricing strategy which results in a high initial product price. this price is reduced over time as demand at th higher price is satisfied
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Strategic Management Concepts
Authors: Frank Rothaermel
2nd edition
77645065, 1259384071, 9780077645069, 978-1259384073
