skip quwstion1 (anything to do with minitab)
Infiniti conducted a market study to position the G20 in the US market. 75 individuals were surveyed. Given data in table below: 1. Copy paste data into MINITAB to create the following Maps: 1. Perceptual Maps: Brands only. ii. Perceptual Maps: Attributes only. iii. Perceptual Maps: Brands and Attributes 2. Which brands does the G20 compete with? 3. What is the Market of G20? 4. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2, and S3) shown on these maps? 5. To which segment(s) would you market the Infiniti G20? 6. How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Labels G20 FORD AUDI TOYOTA EAGLE HONDA SAAB PONTIAC BMW Attractive Quiet 5.6 6.3 4 3.6 4.6 5.2 5.6 4.2 4 4 3.5 5.2 52 5.4 5.3 4.8 3.9 2.8 5.7 5 3.9 3.3 Poorly Unreliable Built 2.9 1.6 4.2 4.2 3.7 2.6 2 2.1 4.3 4.3 3.2 2.8 3.7 2.8 3.9 4.4 2.3 1.8 4 4.3 Interesting Sporty 3.6 4.1 2 5 4.9 4 3.8 4.3 6.2 3.9 4.9 3.4 5.1 3.4 4.3 5.4 5.7 3.3 4.1 3.9 5.2 Uncomfortable 3.2 4 2.4 3.7 4 3.3 2.8 4.3 3.5 4.4 MERCURY Easy to Roomy 4.2 Labels G20 FORD AUDI 2.9 High Service Prestige Common Economical Successful 4.6 5.4 3.5 3.6 5.3 4.9 3.5 3.6 3.7 4.2 3.5 5.6 3.4 3.6 5 4.9 5.3 2.9 3.2 5.5 4.6 2.8 4.3 4.9 3.7 5 4.7 3.9 5 5.6 3.8 5.7 1.9 4.3 5.3 4.7 3.8 4.3 3.1 4.4 TOYOTA 5.3 3.5 3.6 3.9 5.1 3.3 EAGLE HONDA SAAB PONTIAC BMW MERCURY 4.3 3.6 4.1 4.6 6.4 3.3 2.8 3.9 4.3 4.6 5.9 3.9 Poor Value Labels G20 FORD AUDI TOYOTA EAGLE HONDA SAAB PONTIAC BMW MERCURY Avant- garde 4.3 3.6 3.6 4.9 4.4 3.9 4.7 4.1 3.7 4.5 3.4 4.3 4.3 3.5 3.6 2.6 2.9 4.3 3.3 3.8 Preferences Segment Segment Segment III Overall (51) II (S2) (S3) 6.3 4.3 5.9 8.4 3.9 2.1 6 2.1 6 6 7.7 3.4 5.5 6.1 3.5 8.1 4 3.3 3.1 5.8 6.5 6 5.5 8.3 6.8 7.5 5.4 8.4 3 1.2 2.5 5.3 6.7 8.3 5.4 4 1.7 5.8 3.4 Infiniti conducted a market study to position the G20 in the US market. 75 individuals were surveyed. Given data in table below: 1. Copy paste data into MINITAB to create the following Maps: 1. Perceptual Maps: Brands only. ii. Perceptual Maps: Attributes only. iii. Perceptual Maps: Brands and Attributes 2. Which brands does the G20 compete with? 3. What is the Market of G20? 4. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2, and S3) shown on these maps? 5. To which segment(s) would you market the Infiniti G20? 6. How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Labels G20 FORD AUDI TOYOTA EAGLE HONDA SAAB PONTIAC BMW Attractive Quiet 5.6 6.3 4 3.6 4.6 5.2 5.6 4.2 4 4 3.5 5.2 52 5.4 5.3 4.8 3.9 2.8 5.7 5 3.9 3.3 Poorly Unreliable Built 2.9 1.6 4.2 4.2 3.7 2.6 2 2.1 4.3 4.3 3.2 2.8 3.7 2.8 3.9 4.4 2.3 1.8 4 4.3 Interesting Sporty 3.6 4.1 2 5 4.9 4 3.8 4.3 6.2 3.9 4.9 3.4 5.1 3.4 4.3 5.4 5.7 3.3 4.1 3.9 5.2 Uncomfortable 3.2 4 2.4 3.7 4 3.3 2.8 4.3 3.5 4.4 MERCURY Easy to Roomy 4.2 Labels G20 FORD AUDI 2.9 High Service Prestige Common Economical Successful 4.6 5.4 3.5 3.6 5.3 4.9 3.5 3.6 3.7 4.2 3.5 5.6 3.4 3.6 5 4.9 5.3 2.9 3.2 5.5 4.6 2.8 4.3 4.9 3.7 5 4.7 3.9 5 5.6 3.8 5.7 1.9 4.3 5.3 4.7 3.8 4.3 3.1 4.4 TOYOTA 5.3 3.5 3.6 3.9 5.1 3.3 EAGLE HONDA SAAB PONTIAC BMW MERCURY 4.3 3.6 4.1 4.6 6.4 3.3 2.8 3.9 4.3 4.6 5.9 3.9 Poor Value Labels G20 FORD AUDI TOYOTA EAGLE HONDA SAAB PONTIAC BMW MERCURY Avant- garde 4.3 3.6 3.6 4.9 4.4 3.9 4.7 4.1 3.7 4.5 3.4 4.3 4.3 3.5 3.6 2.6 2.9 4.3 3.3 3.8 Preferences Segment Segment Segment III Overall (51) II (S2) (S3) 6.3 4.3 5.9 8.4 3.9 2.1 6 2.1 6 6 7.7 3.4 5.5 6.1 3.5 8.1 4 3.3 3.1 5.8 6.5 6 5.5 8.3 6.8 7.5 5.4 8.4 3 1.2 2.5 5.3 6.7 8.3 5.4 4 1.7 5.8 3.4
