Skoda Auto Founded in 1095 , Skoda Auto is one of the oldest automobile manufacturers in the world . In early 2007 , the lCzech company , which became part of Volkswagen Group in 2000 , entered lChina as part of its growth strategy . However , in the same year , its workforce in Europe went on strike over concerns regarding pay and benefits. It was reported that industrial action cost Skoda , the countt'f."s largest exporter , 60 to 1111011 crowns ($2.9 million ) per day in lost output . Nevertheless , China became Skoda's main market , and by 2013 the company had produced its one millionth car in China . a) Identify two external stakeholder groups of Skoda Auto. (2 marks) b) With reference to the case study, explain one source of conict between Skoda Auto's various stakeholst . (3 marks} c) Discuss how the conict outlined in your answer above could have been minimized . [7 marks) Royal Dutch Shell Royal Dutch Shell (or Shell for short) is Europe's largest energy and oil company . It was formed by the merger of Holland's Royal Dutch and Britain's Shell in 1907 _ The BBC reported in early 2007 that the Anglo Dutch company earns 1.5m [52.5m ) per hour! This staggering figure obviously draws the attention of Shell's internal stakeholder .However , being a global energy and oil company also means that Shell's activities are carefully scrutinized by environmental and human rights groups ,such as Greenpeace . In 2013 , Shell topp ed the Fortune Global 500 list of the world's largest companies , with revenues in excess of $467 billion (or 84 % of the Netherland's cop ). a) Use an example to describe what is meant by 'intemal stakeholders '_ (3 marks} b) To what extent should a global company such as Shell allow environmental and human rights groups to exert inuence on their decision -mal-ting ? (7' marks )