Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.

Refer to the scenario. What has Skoda used to identify the main growth markets for automobiles as China, Russia, and India and to develop plans to build production plants in each of those countries?