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Sky Park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: Newspapers, Television, radio, and display shows. The
Sky Park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: Newspapers, Television, radio, and display shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each alternative. Advertising Alternatives Newspaper Television Radio Display Shows Cost/unit 750 1,100 375 75 Maximum Number of Placements 250 100 100 6 Exposure (1000s) 80 120 45 10 Required: Given an advertising budget of $290,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming
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