Sleepy Puppy Inc. (SPI) manufactures sleep companions to help toddlers fall asleep. Henry Jensen, the owner of SPI, is currently creating a customer value proposition to ensure SPI achieves a sustainable competitive advantage for its sleep companion product. Required: a) Describe the differentiation and focused (or niche) strategies, and how both affect competition. (4 marks) b) Contrast the differentiation and focused (or niche) strategies. (1 mark) c) For the differentiation and focused (or niche) strategies, provide an example of how each applies to SPI. (2 marks)