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Slightly reducing below $0.10 per ounce, while adjusting the up-front fee so that Regular consumers are still just willing to patronize La Colombe, would increase
Slightly reducing below $0.10 per ounce, while adjusting the up-front fee so that "Regular" consumers are still just willing to patronize La Colombe, would increase the profits from "Coffee Lovers" while reducing profits from "Regular" consumers
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