Question
SM Prime Holdings is organized into business units based on their products and services and has four operating segments as follows: Mall Residential Commercial Hotels
SM Prime Holdings is organized into business units based on their products and services and has four operating segments as follows:
- Mall
- Residential
- Commercial
- Hotels and Convention
Management through the executive committee monitors the operating results of its business units separately for the purpose of making decisions about resource allocation and performance assessment. Segment performance is evaluated based on operating profit or loss and is measured consistently with the operating profit or loss in the consolidated financial statement
Transfer prices between business segments are set on an arm's length basis similar transactions with non related parties. Such transfers are eliminated in the consolidated financial statements
Shown below is the business segment data of SMPH
Based on the above information compute the following:
- Compute the Return on investment (ROI) of each of the business segments.
- Compute the Residual Income.
- Assume that SMPH required a minimum required rate of return of 12%, 20%, 10% and 7% for the mall, residential, commercial and hotel and convention respectively and a business opportunity that would yield a return of 15% is presented to each business unit
- If performance is measured by ROI which division or divisions will likely accept the opportunity? reject? why?
- If performance is measured by residual income which division will likely accept the opportunity? reject? why?
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