Small World Advertising is an advertising and public relations agency located in Portland, Oregon. This small ad agency, whose mission is to help for-profit socially oriented ventures achieve success by crafting an effective message and communicating it memorably to consumers, has two managing partners who pay themselves annual salaries of $100,000 each. An artistic and communications staff of six associates works on client engagements, and the associates earn $50,000 per year. Generous fringe benefits are provided to help retain these talented professionals, and cost of benefits averages 44 percent of compensation for all employees. Small World Advertising's direct professional labor budget is as follows: Partner salaries Partner benefits (44%) Total partner compensation $200,000 88,000 $288,000 Artistic and communications associate salaries $300,000 Associate benefits (44%) Total associate compensation 132,000 $432,000 Small World's accountant has estimated that one-third of the budgeted overhead cost is incurred to support the ad agency's two partners, and two-thirds of it goes to support the artistic and communications associates. During May, Small World Advertising completed an advertising project for EyeStyle Global, a company that sells eyeglasses and for each pair sold donates one pair of glasses to nonprofit agencies in low-income countries. The contract required $1,800 in direct material, $1,200 of partner direct professional labor, and $2,000 of artistic staff direct professional labor (these labor costs include the cost of benefits). The total cost of the contract is computed as follows: Contract MJH0207: Advertising Program for EyeStyle Global Direct material Direct professional labor (partner) Direct professional labor (associate) Applied overhead: Partner support ($1,200 x 88%) Associate support ($2,000 x 117%) Total cost $ 1,800 1,200 2,000 1,056 2,340 $ 8,396 The ad agency's annual overhead budget, which totals $756,000 (which includes the costs of the support staff, artistic and photographic supplies, office operation, utilities, rent, insurance, advertising, vehicle maintenance and depreciation.)