Smart Corp delivers business and technology solutions to a wide range of Small and Medium Enterprises (SME) globally. The future business strategies of Smart IT Corp are to farm their existing customers and acquire new ones. With their Customer centric approach, they plan to have an unprecedented focus on Customers. They plan to make an investment for embedding new business models and scaling their business to higher levels

Discuss the CRM that can best fit their requirements

Discuss the architecture of CRM as applied to the context