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Smart Electronics manufactures two types of gaming consoles, Models M-11 and R-24. Currently , the company allocates overhead costs based on direct labor hours; the

Smart Electronics manufactures two types of gaming consoles, Models M-11 and R-24.

Currently, the company allocates overhead costs based on direct labor hours; the total overhead cost for the past year was 80,000. Additional cost information for the past year is presented below.

Product Name

Total Direct Labor Hours Used

Units Sold

Direct Costs per Unit

Selling Price per Unit

M-11

650

1,300

10

90

R-24

150

1,500

30

60

Recently, the company lost bids on a contract to sell Model M-11 to a local wholesaler and was informed that a competitor offered a much lower price. Smarts controller believes that the cost reports do not accurately reflect the actual manufacturing costs and product profitability for these gaming consoles. He also believes that there is enough variation in the production process for Models M-11 and R-24 to warrant a better cost allocation system. Given the nature of the electronic gaming market, setting competitive prices is extremely crucial. The controller has decided to try activity-based costing and has gathered the following information.

Number of Setups

Number of Components

Number of Material Movements

M-11

3

17

15

R-24

7

33

35

Total activity cost

20,000

50,000

10,000

The number of setups, number of components, and number of material movements have been identified as activity-cost drivers for overhead.

Required:

  1. Using activity-based costing, calculate the cost per unit for Model M-11 and for Model R-24. Assume no beginning or ending inventory. Show your calculations.
  2. Identify and explain two advantages and two limitations of activity-based costing.

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