SmartSnax is exploring the launch of CauliChips (CC), a line of baked cauliflower chips, across the U.S. CC will be available in a variety of flavors, including jalapeno pepper and cheddar, and is meant to be a healthier alternative to traditional potato chips. Marketing management expects the products to find a wide audience among salty snack fans, but is eager to develop a more specific idea as to CCs appeal.

1. Explain how the company is using the marketing concept in developing the new chips. (5)

2. Complete a mini-SWOT analysis for CC, identifying and briefly describing two factors for each of the four areas (strengths, weaknesses, opportunities, and threats). Be sure to consider both micro- and macro-environmental factors. (10)

3. Compose a succinct mission statement for SmartSnax company. (5)

4. Explain how primary research can help SmartSnax to examine the appeal of CC. (5)

5. Choose two levels of Maslows Hierarchy that may apply to the promotion of CC, and briefly explain your rationale for each.