SMERF is an acronym for the nonprofit organization market segment made up of social, military, educational, religious, and fraternal groups.

What part of the week do SMERF groups typically meet? Why is this beneficial to a hotel?

What SMERF market segments show the most potential for future growth?

According to Chapter 6 in your textbook, who are the key decision-makers for each of the segments?

Pick one segment and describe how you would market to this group.