SMM:Chapter 4: Facebook Marketing

Read Chapter 4 on Facebook and complete the following questions/exercise. Responses are to be in complete sentences.Due by the beginning of the class period Monday, Dec. 7, 2020

There will be a quiz over the reading. TBA

1.Do you think Facebook's main goal now is to connect you with friends and family or brands? Why?

2.How do you see Facebook changing in the next 5 years? 10 years?

3.Why do you think the "65+" age group has the lowest amount of users at 62 percent?

4.What other key demographics would be important to look at if you were creating a social media marketing campaign in your town?

5.Explain various monetization methods using Facebook

6.Mockup (a rough draft design) of a Facebook ad for the Apple brand. Be sure to include the following elements:(Keep in mind this is to be YOUR creation NOT one already designed.)

I.Visual element (photo, video, infographic, etc.)

II.Enticing value proposition

III.A clear call to action