Smokers endorse many reasons for smoking cigarettes.When cigarette advertising was allowed (there was a time when it was) advertisements for women often involved images of very slender and thin women (e.g., the cigarette brand Virginia Slims was explicitly marketed towards women).This leads a researcher to wonder whether smoking to control weight would be more strongly related to difficulty in quitting smoking for women than men.

A study is conducted in which each participant completes the Smoking Expectancies Questionnaire (SEQ), one factor is "I smoke to control weight" which has 5 items each answered on a 0-3 Likert scale with higher numbers indicating greater expectation of controlling weight by smoking.Each participant also completes the Expected Success in Quitting Smoking questionnaire (ESQS), which has 10 items answered on a 1-4 Likert scale with higher number indicating greater expected success in quitting.

The data are shown below. Conduct the full analysis that the researcher should conduct to answer the research hypothesis.

Please include what type of research design it is, any statistical analyses needed, and (if required) effect size, confidence interval, and pairwise comparison.

MalesFemales

SEQESQSSEQESQS

0201220

620819

3311512

918130

2271418

1021318

419921

823617

115429

7351114