Snapchat is a great social media platform for storytelling, running contests, sharing behind the scenes content, giveaways, providing incentives, promoting sales, asking questions, building anticipation for events and launching products.

1. Choose a brand of your liking. Imagine that you are the social media marketing manager for that brand, and you oversee the company 's Snapchat account. Your three social media goals are:

Increase brand awareness

Increase engagements

Increase revenue

2. In order to meet one of the above goals, select a Snapchat social media content strategy idea or use our own social media content strategy idea.

3. Select from one of the two options below:

Use a PowerPoint presentation detailing the content strategy that you would create for the brand leveraging Snapchat to meet one of the above goals.

Using Canva (Canva has a free snapchat template option), PowerPoint, or any other free online social media tool, design and show examples of at least three Snaps that you would leverage on the account.

For example, if you select a goal of increasing revenue, you may want to offer discounts or incentives on certain products. Make and define the discount and incentive, and design three Snaps with the incentive.

You may also want to consider creating your own Snapchat geofilter for the brand.