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Snow Paradise Inc. operates a Rocky Mountain skj resort. The compary is planning its lif ticket pricing for the coming ski season. Investors would like
Snow Paradise Inc. operates a Rocky Mountain skj resort. The compary is planning its lif ticket pricing for the coming ski season. Investors would like to earn a return on the compary's $ million of assets. The company incurs primarily fixed costs to groom the runs and operate the lils. Snow Paradse projects fored costs to be $ for the ski season. The resort serves skiers and snowboarders each season. Variable costs are $ per guest. The resort had such a tavorable reputation among skiers and snowboarders that it had some control over the lift ticket prices. Assume that Snow Paradise's reputation has diminished and other resorts in the vicinity are charging only $ por lift ticke: Snow Paradse has become a pricetaker and won't be able to charge more than its competitors. At the market price, Snow Paradise's managers believe they wil stil serve o skiers and snowboarders each season. Read the reguirements. If Snow Paradise can't roduce its costs, what profit will it eam? State your answer in dollars anc. Show your analysis. Complete the following table to calculate Snow Paradise's projected income and oxcess profit or shortiaili, Use parentheses or a minus sign to show a piafi shortfail. If Snow Paradise can't reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? Show your analysis. Assume that Snow Paradise has found ways to cut its fixed costs to million. What is its new target variable cost per skierlsnowboarder? Assume investc to to earn a return on assets. Compare this to the current variable cost per snersnowboarder Comment on your results.
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