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Snuggables sells microwaveable heat packs online. Their sales software collects customer/sales information and shares it with the customer service and sales departments. None of

Snuggables sells microwaveable heat packs online. Their sales software collects customer/sales information and shares it with the customer service and sales departments. None of the customer complaints or suggestions reach the product development person, however. Which step of the three-step processes for success is Snuggables failing to use fully? a) using collected customer information to increase value for customers b) continuous contact with customer O C) sharing customer information across departments

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