Snuggables sells microwaveable heat packs online. Their sales software collects customer/sales information and shares it with the customer service and sales departments. None of the customer complaints or suggestions reach the product development person, however. Which step of the three-step processes for success is Snuggables failing to use fully? a) using collected customer information to increase value for customers b) continuous contact with customer O c) sharing customer information across departments Randy owns a shoe company and recently retooled his company's marketing mix strategy. His new target market is wealthy, craftsman-quality-seeking younger individuals. He has hired more craftsmen in his factory, purchased premium materials to construct high-quality shoes and will distribute the shoes through Nordstroms, Zappos, and his own website. Shoe prices now begin at $500 and up. What promotion strategy would support the rest of his marketing mix decisions? a) partner with a young celebrity to endorse his shoe brand b) have 60-something-year-olds as the actors in the online advertisements c) run a TV ad at the Super Bowl