So in my assignment, A social media audit is required of ASOS vs BOOHOO which are both fashion retailing companies in the UK. There are 2 bullet points in my requirements for this assignment that I barely understand.

So I have already explained this bullet point :

Must pproved Details of the use of social media and social influence highlighting specific platforms and/ or influencers that brands may have worked with. - I already completed this bullet point and I quite understand it

However my struggle lies here:

1) Examples - illustrate actual campaigns in the category - these must be fully referenced giving dates and platforms used. ---- How do I structure and explain this- how can I explain the campaigns used by ASOS and BooHoo

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2) Theoretical Underpinning - use of key theories and concepts to explain how social media and social influence has been put to work by the brands.- ---- what theories can I use with ASOS and Boohoo and how can I explain them