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Soap is critical for hygiene, but it's not always available in certain areas around the world. Pacha Soap is trying to change that via small

Soap is critical for hygiene, but it's not always available in certain areas around the world. Pacha Soap is trying to change that via small production of all-natural handmade soap sold primarily through selected Whole Foods stores. For every bar of Pacha Soap purchased, Andrew and Abigail Vrbas, the company's founders, donate a bar to someone in need. Pacha Soap, however, enjoys the least bargaining power with its suppliers because the company is
offering high-cost specialized soap that could be purchased primarily by socially conscious customers in limited markets.
selling soap and related bath products deemed to be highly popular and easily available across most supermarkets.
involved in mass production of its products to cater to an expanding customer base.
manufacturing high-quality soap and related bath products from readily available raw materials for a broad customer base.
actively catering to a broad, price-sensitive customer base.
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