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Soapbox is a local band that plays classic and contemporary rock. The band members charge $600 for a three-hour gig. They would like to play
Soapbox is a local band that plays classic and contemporary rock. The band members charge $600 for a three-hour gig. They would like to play at least 30 gigs per year but need to determine the best way to promote themselves. The most they are willing to spend on promotion is 32,500. The possible promotion options are playing tree gigs, making a demo CD, hiring an agent, handing out fliers, and creating a Web site. Each free gig costs them $150 fortravel and equipment but generates about three paying gigs. A high-quality studio demo CD should help the band book 20 gigs but will cost $1 .000. A demo CD made on home recording equipment will cost $400 but may result in only ten bookings. A good agent will get the band 17 gigs but will charge $1,500. The band can create a Web site for $350 and would expect to generate six gigs from this exposure. They also estimate that they may book one gig for even; 500 iers they hand out, which would cost $0.08 each. They don't want to play more than seven free gigs or send out more than 2,500 iers, and can only produce one high-quality demo CD, produce one home demo CD, hire one agent, and make one Web site. Develop and solve an integer optimization model to find the best promotion strategy to maximize their profit. Which combination of promotional options and quantities maximizes the profit within the constraints? (Type whole numbers.) Promotional Option Number Free gigs High-quality demo CD Homemade demo CD Agent Fliers Web site Riesemberg Medical Devices is allocating next year's budget among its divisions. As a result, the R&D Division needs to determine which R&D projects to fund. Each project requires various software and hardware and consulting expenses, along with internal human resources. A budget allocation of $1,300,000 has been approved, and 35 engineers are available to work on the projects. The R&D group has determined that at most one of projects 2 and 3 should be pursued, and that if project 4 is chosen, then project 2 must also be chosen. Develop a model to select the best projects within the budget. % Click the icon to viewthe project expected return (NPV), resources, and cost data. Which combination of pmjects maximizes NPV within the budget? Select all that apply. . err-weep? @mbNm
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