Social factors are also featured within this model, and they refer to the environmental aspects such as culture and customs, demographic attributes of the place, geographical location, and ethnic representation. These factors have a pivotal role in boosting marketing rates as they contribute to the management understanding of their target consumers. Technological factors are also crilical according to this model, and they refer to the technological advances in the market that may positively or negatively affect an organization. Factors such as - automation, technology incentives, degree of innovation, and research and development could highly inuence decisions made on industries worth exploring and which products should he launched [Fosher)