Social Forces: Social forces include social/cultural factors such as purchasing habits, educational levels, religion/beliefs/morals, level of health consciousness, social class, family size and structure, population growth rate, emigration and immigration rates, life expectancy, and lifestyles. Risk of Entry New Entrants: Bargaining Power of Buyer: Bargaining Power of Suppliers: Power of Complements: Threat of Substitutes: Rivalry Among Established Firms in Industry