social loafing

consumer ethnocentrism

QUESTION $5$

refers to qualitative research designed to probe consumers' hidden, subconscious motivations.

Perception analysis

Subliminal analysis

Motivation research

Need recognition

Market segmeination

QUESTION $6$

Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroi child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accu displays