Social marketers for a marketing agency in Egypt clarified the benefit of their social marketing campaign which is to decrease pollution in Cairo. Which step in the strategic social marketing plan are these social marketers at$?$

a$.$ Step $5$: Identify Priority Audience Insights

b$.$ Step $1$: Describe Social Issue, Background, Purpose, and Focus

c$.$ Step $3$: Select Priority Audiences

d$.$ Step $2$: Conduct a Situation Analysis

e$.$ Step $4$: Set Behavior

Objectives and Goals