Social Marketing Case (1 @ 15%) Individual Hand-in Assignment: Students are expected to analyze a historic, Canadian case example of a successful social marketing plan. This case example is not necessarily a traditional example of "social marketing" in the strictest sense. While the programs discussed in this case are undoubtedly socially impactful, they may not necessarily fit the traditional definition of social marketing, which involves promoting behavior change on a larger scale and employing marketing techniques to influence positive actions. This case does demonstrate how companies can contribute positively to society and enhance their reputation by addressing social issues through various social programs. As a historic case (late 1990's), actual marketing research data is included in the case for students to use in their analysis that apply to a number of questions below: 1. Based on the case information as well as Case Exhibits 15 - 18, what was Canadian Tire's (CT) image at the time? Do you believe that an effective social marketing program can help improve its image? 2. Which of the four social marketing programs do you believe should be recommended to move forward? Be sure to support your position with an analysis of the marketing research data provided within the case. This case is designed to meet the following objectives: Develop analytical and decision-making skills in the creation of a social marketing plan. Apply market research to the development of a marketing social marketing strategy. Assess how social marketing programs contribute to a firm's competitive position.