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Social marketing How can you measure the efficacy/outcomes of your campaign to both monitor and evaluate it? Randomized Controlled Trials (RCTs) and Comparative Effectiveness Scores

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How can you measure the efficacy/outcomes of your campaign to both monitor and evaluate it? Randomized Controlled Trials (RCTs) and Comparative Effectiveness Scores Pilot-testing O Randomized Controlled Trials (RCTs) and Comparative Effectiveness Scores AND pilot-testing None of the above

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