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Social Marketing QUESTION 2 a) How different are the social marketing mix from the commercial/traditional marketing mix? (5 marks) b) There are some deep psychological

Social Marketing

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QUESTION 2 a) How different are the social marketing mix from the commercial/traditional marketing mix? (5 marks) b) There are some deep psychological process underlining most social marketing campaigns. Outlining FIVE (5) practical examples, what do you think can make your target audience resist change? (10 marks)

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