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SOCIAL MEDIA / CONSUMER INSIGHTS. When establishing a content strategy in social media, the main aspect to take into consideration is customer insights. Facebook for

SOCIAL MEDIA/CONSUMER INSIGHTS. When establishing a content strategy in social media, the main aspect to take into consideration is customer insights. Facebook for Business is famous for providing a platform that considers those insights. What is the role that Artificial Intelligence systems play when approaching consumer data social media? Identify and briefly describe two changes expected with the advent of AI based social media campaigns.

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