Social media continues to play a greater role in presidential campaigns.

Twitter and other forms of social media tend to have a negative, snarky tone.

Twenty percent of a surveys respondents said they check their mobile device every 10 minutes.

Certain candidates use social media more than other candidates.

Politicians use social media to send information to voters more than they use it to engage with voters.

More tweets or likes do not necessarily generate more votes for that particular candidate.

Voters are playing a larger role using social media than traditional news outlets in getting the campaigns message across to more people.