Question
Social media has become a popular method for companies to communicate their message and establish marketing communities . (Previous Question: What are some of the
Social media has become a popular method for companies to communicate their message and establish marketing communities.
(Previous Question: What are some of the major challenges marketers face in using this method?)
Current Question: Do you believe the benefits outweigh the risks?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
