Social Media Marketing plays a key role in the digital marketing campaign. Basically, the company is seeking the promotion of its products through social media interactions with customers. It hopes to attract customer traffic through the abrupt promotion of its car products. It is hoping to seek insight on customer needs and demand through such interactions and position its brand as such based on the needs and by geographical classification of its products. It aims to polarize its product by promotion strategies such as creating YouTube videos, and organizing attractively prized contests, draws, etc. The main focus is using social media as a cheap source of unlimited promotion and by following customers in almost all popular platforms to make them aware of their product as much as possible.

In order to market Dreamz the following steps can be used:

The intended image for the Dreamz brand should be attractive and should state a meaning. The customers should be able to identify the brand easily and it should be the TOMA (Top of Mind Awareness) for the customers. For example, the logo of Apple Inc. depicts the name of the company. No customer can ever forget the company name with the image. There are several tools to analyze foot traffic and Dreamz should choose the best tool. The recommended tool is Facebook’s tools namely local insights and local awareness ads. The local insights tool shows the small business owners' foot traffic around their stores. With the help of local awareness ads, local companies can have at least five locations to dynamically make the FB campaigns relevant to their business.

The digital marketing can use social media as below:

Facebook- The use of FB is a growing trend in today’s digital era. There is an increased exposure to potential customers, collection of more leads, less marketing costs, free analytical tools like local insights as mentioned above is available, web traffic can be increased, etc. Hence, Dreamz can advertise via FB about any offers and discounts.

Frequency of post- There is several factors that determine the frequency of posting such as demographics and customer preferences. Facebook’s insight tool helps business owners to identify the type of audience and their preferences. If the targeted audience is not yet reached, then the FB post can be repeated.

Type of post If the potential customers are active on FB, then relevant Dreamz offers, discounts and interesting product introductions can be posted. Otherwise frequent post to non-active FB users will not reach the targeted audience.

Instagram- This is a photo-sharing application and the photos can be shared via mobile, desktop, and the internet. The service allows users to share pictures publicly and privately.

Frequency – It has been noted that one post per day and a maximum of two posts per day is an agreeable number. If there are many posts posted on a day, then it will flood the customer’s folder.

Types of posts- Dreamz should be able to provide a crisp message via their posts.

Actionable posts- Give the followers the idea to use the product. For example, for fashion apparel, accessories can be matched and posted. For Dreamz, post which makes innovative use of the Dreamz products can be posted.

Motivational posts- Posts that motivate the customers can be posted in photo messages.

Inspirational photos- Customers might have an idol image in their mind like a sportsperson. Dreamz can utilize this and post the picture the people prefer.

Empowering good causes to society- Posts that show charitable causes can be used to depict Dreamz's corporate social responsibility.

Twitter – It is one of the social media which is used to share views and thoughts in a short message.

Frequency of posts- The posts should be posted once daily initially. Then the frequency can be increased based on the results.

Types of posts- Posts can be links, images, or retweets which are used to share already tweeted posts, quotes, and comments.

Conclusion- The timeline for social media introduction can be any time when Dreamz company feels that the awareness is less, sales is less, promote new products and also to gain a competitive advantage. The above options for social media marketing would make Dreamz a successful company.

Elaborate and elucidate the SEO based on this information.