Social Media Marketing Strategy and Plan

You have just been hired as a social media marketing specialist Interstate Music. As a part of your first task, you are required to help your team create the social media marketing strategy for the company. A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business. You are asked by your manager to complete the below steps and present your social media marketing plan to the team by the end of the month.

FACEBOOK

The first step in your social media marketing strategy should be to identify your target market. If this information is not provided to you, conduct research online or refer to Chapters $4-10$ and gather this information by analyzing the audience insights section of the company$$s social media platform.

Collect information about your target market with a variety of demographic, interest, and behavior data, including but not limited to: