Social media platforms provide access to big data. With the availability of the data, it is a question for entrepreneurs to come up with ideas. Here, with the tools of textual analysis, think about ways to utilize the data, and create business opportunities. 1. What type of data are you interested in (be very specific)? 2. Where are you going to acquire that data ? 3. What will you do with the data? (link the data to a business idea) 4. How will the data create value? (how to sell the product that utilizes the data)