Social Media professionals are expected to be up to date on technology and be competent in terms of assessing its use and relevance for engaging customers.

They must be aware of new technologies and provide leadership and advice on how they can be best used to effectively grow the business. As a result, employees who work in marketing departments are often consulted by management in order to demonstrate the appropriate use of new technologies and specifically asked to provide advice on how they can be used to reach and engage customers as well as the risks that might be involved in such use.

With the above in mind, you will provide a walkthrough demonstration and report on the use on one of the following social media tools for social media marketing purposes (all tools must be free, you should not pay for any tool that you select):

YouTube

1. Describe the Tool you have selected.
2. How does a user access it and use it? How does a marketer access it and use it? (for some tools this might be the same)
3. How long has the tool been around?
4. How many users/subscribers use this tool?
5. What do users expect from it? What do marketers expect from it? (for some tools, this might be the same)
6. Who is the target market audience for this tool?
7. Monetization Strategy
8. How do the owners/developers of the tool make money?
9. How does this monetization impact the user experience?
10. Marketing Benefits/Value
11. In your view, how useful is this tool for overall marketing?
12. Which industries are using this tool the most?
13. For what purpose a company would use this tool (trial, awareness, desire, loyalty)
14. Which companies are using it most effectively? List at least 2 and provide details on why you think they are using it most effectively.
15. Which industries might benefit the most from using this social media tool?
16. Sample Campaign
17. Describe and show (with visuals if possible) one current successful campaign/example of this network's capability as a marketing medium. If you have selected a tool where this is not evident, you can select one company and describe how this tool would benefit that company.
18. Marketing Risks
19. What are the risks involved for companies using this tool?
20. Conclusion
21. Would you recommend use of this social network in a brand or company's social media efforts? Why or why not?