Social Media - Social Commerce Social Commerce is a rising area of social media marketing, comprising a combination of social networking sites and e-commerce. These sites are designed to help consumers make more informed decisions about their purchases and to encourage them to buy additional products that are similar to past purchases. Pinterest: (A Pinterest example is provided on the sub quot slides.) Groupon: Businesses can use this platform to offer deals to their target customers. Daily/weekly emails are then sent to subscribers highlighting the businesses' offerings. The user can then click on the ad to purchase the deal online Living Social: Living Social operates on the same premise as Groupon. Pinterest Zumiez, a women's apparel manufacturer, utilizes a Pinterest presence. How Zumiez uses Pinterest to generate sales They create a "pin" featuring one or more of their products Based on the user's preferences and recent likes, Pinterest promotes Zumiezs "pin" on the potential customer's dashboard. The user can then click on the pin to see a close-up view of the product By double-clicking the "pin," the user is directed to Zumiez's Webpage, where the item can be purchased online Ultimately, Zumiez's Pinterest presence allows for potential target customers to easily find and purchase their products, Note: Pinterest's audience is almost entirely female > Businesses create "pins" of their products so that they can be shared on Pinterest, a social media site designed to encourage followers to purchase said products. Pinterest would BEST be described as a Select one: O a. Social e-Commerce Site b. Microblog c. Social Networking Site O d. Virtual World e. Media Sharing Site Which of the following is NOT a o ial networking site? Select one: a. Facebook b. Linkedin c. Instagram d. YouTube e. All are social networking sites