Social media strategy [How do you plan to enter the market? What activities will you complete to develop your brand or build awareness? What do you want to achieve?] Activity/milestone Person responsible Date of expected completion Key Performance Indicators (KPIs) Business goals [e.g. increase website traffic, search engine optimisation, networking, recruitment, paid advertising, in-app advertising, reciprocal linking, application development.] [Who is responsible for completing this task?] [When do you expect to complete the activity?] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Which business goals/objectives does this activity align with or help achieve?] Social media strategy Activity/milestone Person responsible Date of expected completion Key Performance Indicators (KPIs) Business goals [e.g. increase website traffic, search engine optimisation, networking, recruitment, paid advertising, in-app advertising, reciprocal linking, application development.] [Who is responsible for completing this task?] [When do you expect to complete the activity?] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Which business goals/objectives does this activity align with or help achieve?]