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societal-level - PESTEL industry-level - Porter's 5 Forces market-level - market profile analysis firm-level SWOT plus Founder Fit or Core Competency of amazon.

  1. societal-level - PESTEL
  2. industry-level - Porter's 5 Forces
  3. market-level - market profile analysis
  4. firm-level SWOT plus Founder Fit or Core Competency

of amazon.

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