society at large.

Read the case of about how Zipcar creates value in the car$-$sharing services market and answer the questions that follow.

Zipcar is a membership$-$based car sharing service offering automobile rental to its members in hour or day increments. Zipcar was founded in $2000$ by Robin Chase and Antje Danielson, who were inspired by the success of car sharing in Europe; Avis Budget Group acquired the company in $2013.$ Zipcar has become the world's largest car$-$sharing service in over $50$ North American cities, $20+$ European cities, and over $100$ college campuses in North America.

Zipcar offers different types of membership, with plans aimed at both occasional and frequent drivers. In addition, special plans for corporations and universities are offered. In addition to monthly or annual membership fees, customers pay rental charges to use a Zipcar. Members can view vehicle accessibility and reserve a vehicle on Zipcar's website, using its mobile app, or on the telephone.

"Zipsters" $($as Zipcar members are called$)$ are given a "Zipcard" that contains a wireless chip that opens their reserved vehicle; keys are stored inside the vehicle, along with a gas card members can use to fill the tank. When the Zipster is done with the car, s$/$he returns it to the car's home location $($a reserved spot for the automobile in the member's area$).$

Zipcar's fleet consists of automobiles from Audi, BMW$,$ Ford, Honda, Nissan, and Toyota. Ford and Toyota have partnered with Zipcar to test their new electric and hybrid options with Zipcar members.

Zipcar focuses not only on creating a convenient experience for its members, but also on developing awareness about alternative transportation options. One of Zipcar's core missions is to "change the world through urban and environmental transformation."

Zipcar's goal is to have an available zipcar located within $10-15$ minutes of its members. This is an example of what component of the m

Multiple Choice

product