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Sofi is in the process of investing some of her savings in a mutual fund for her RRSP. Her family heard her talking with a
Sofi is in the process of investing some of her savings in a mutual fund for her RRSP. Her family heard her talking with a friend who lives next door and saying, "The ABC Value Equity Fund has a 5-Star Rating while the MEGA Bank Growth Fund has a 3-star rating." In which stage of the consumer purchase decision process is Sofi?
Problem recognition
Information search
Alternative evaluation
Purchase decision
Post purchase evaluation
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